sunnuntai 20. marraskuuta 2016

Week 11 - emotions in marketing


Hey readers!

What a week! This week has included a lots of everything. Interesting lectures about marketing, other school stuffs, lots of work, short trip to Dubai and a few gymnastic competitions.  So I haven't had any boring time in this week. In this post I’m going to focus on the lectures and other school stuffs as usually in my blog.

Emotions in marketing

On Monday Anna Ikonen kept a lecture about emotions in marketing and meaning of social media. I learn a lot during the day. The topics are very effective and too often forgettable. Emotions are one of the most impressive way in the marketing.  It takes just three seconds to get potential customers interested in videos online. So first impression is very important. Ikonen showed many marketing videos to us and most of them were really good and really appeal to the emotions. After all the emotions are one of the most important things when you are making buying decision. Intuition is the key word because it regulates people. That's why it is really important to understand what kind of marketing appeal to the emotions.

Social media meaning and strategy

We also got a few guest speakers during the day, Mira Niemi and Camilla Fagerström, who told about how important is to have social media strategy and being yourself in there. There is always people behind the screen not only customer. In social media you build your brand so you have to be loyalty and trust to your customers.
”Being real is soul of social media”




Talousguru project

Our Talousguru project progressed much in this week. I'm happy that at this time we started working on it in time and not in the last days. Once again our team has done amazing job and I'm sure that representative will like it. On next Monday we had presentations but unfortunately I can't participate for it. Luckily we have opportunity to watch it afterwards from Facebook live and I'm looking forward to see all the presentations. So big thanks for it!


On the top of Dubai

At the end of the week I visited in Dubai. There was a bit less slush than in Finland. Although I love winter it was nice to see sun and enjoy of it a few days. +30 degrees was refreshing and I got lot of energy from it.

Thanks for reading and have a nice week!


Lotta

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