Week 10 - digital tools

Hello!

This week's the most interesting day was Monday. On Monday we listened many interesting topics. Our teacher Ilkka Kurkela and guest speaker Tanja Heikkinen was the stars of the day.

Tanja Heikkinen started the day and told about company Myy which is her internship place. Myy is a PR and marketing agency. It does content marketing, digital strategies, communication partners etc. Tanja was great speaker and it was nice to heard about her internship company.

At the end of the day Ilkka Kurkela talked to us about digital business tools. Ilkka is an amazing speaker, inspiring person and know how to argue things so that all interested in it. Here is a few topics that I learned:

• It is very important to focus right things and one thing at a time. You need to know people and choose that ones who makes you believe in you. If you have nothing, connect with the best ones and learn from them. And at the end think big and the new way.

• Digital tools, like google analytics, google adwords, Thinglink, are very useful for example in marketing and knowing what happens in your website. I'm looking forward that I have time to learn more about those tools.

• Search engine optimization is important if you want to be founded. Visibility is the most important think in marketing. SEO consist of content, links and tech. 

SEO

"Fail fast, learn faster", Ilkka Kurkela

On Wednesday we got guest speaker Jussi Simolin from Innoduel. He told about the company and their tool which was very useful. It is an APP where people can add their ideas and then others can vote them. In my opinion their idea is very distinctive and in the future it has good opportunities to expand.

End of the week our team worked with the Finanssialan keskusliitto project. The team worked very well and we got a lot of things done. Great job team 2!

Team 2 has done very good work!

Until next week!

Lotta