Week 11 - emotions in marketing

Hey readers!

What a week! This week has included a lots of everything. Interesting lectures about marketing, other school stuffs, lots of work, short trip to Dubai and a few gymnastic competitions.  So I haven't had any boring time in this week. In this post I’m going to focus on the lectures and other school stuffs as usually in my blog.

Emotions in marketing

On Monday Anna Ikonen kept a lecture about emotions in marketing and meaning of social media. I learn a lot during the day. The topics are very effective and too often forgettable. Emotions are one of the most impressive way in the marketing.  It takes just three seconds to get potential customers interested in videos online. So first impression is very important. Ikonen showed many marketing videos to us and most of them were really good and really appeal to the emotions. After all the emotions are one of the most important things when you are making buying decision. Intuition is the key word because it regulates people. That's why it is really important to understand what kind of marketing appeal to the emotions.

Social media meaning and strategy

We also got a few guest speakers during the day, Mira Niemi and Camilla Fagerström, who told about how important is to have social media strategy and being yourself in there. There is always people behind the screen not only customer. In social media you build your brand so you have to be loyalty and trust to your customers.

”Being real is soul of social media”

Talousguru project

Our Talousguru project progressed much in this week. I'm happy that at this time we started working on it in time and not in the last days. Once again our team has done amazing job and I'm sure that representative will like it. On next Monday we had presentations but unfortunately I can't participate for it. Luckily we have opportunity to watch it afterwards from Facebook live and I'm looking forward to see all the presentations. So big thanks for it!

On the top of Dubai

At the end of the week I visited in Dubai. There was a bit less slush than in Finland. Although I love winter it was nice to see sun and enjoy of it a few days. +30 degrees was refreshing and I got lot of energy from it.

Thanks for reading and have a nice week!

Lotta

Week 10 - digital tools

Hello!

This week's the most interesting day was Monday. On Monday we listened many interesting topics. Our teacher Ilkka Kurkela and guest speaker Tanja Heikkinen was the stars of the day.

Tanja Heikkinen started the day and told about company Myy which is her internship place. Myy is a PR and marketing agency. It does content marketing, digital strategies, communication partners etc. Tanja was great speaker and it was nice to heard about her internship company.

At the end of the day Ilkka Kurkela talked to us about digital business tools. Ilkka is an amazing speaker, inspiring person and know how to argue things so that all interested in it. Here is a few topics that I learned:

• It is very important to focus right things and one thing at a time. You need to know people and choose that ones who makes you believe in you. If you have nothing, connect with the best ones and learn from them. And at the end think big and the new way.

• Digital tools, like google analytics, google adwords, Thinglink, are very useful for example in marketing and knowing what happens in your website. I'm looking forward that I have time to learn more about those tools.

• Search engine optimization is important if you want to be founded. Visibility is the most important think in marketing. SEO consist of content, links and tech. 

SEO

"Fail fast, learn faster", Ilkka Kurkela

On Wednesday we got guest speaker Jussi Simolin from Innoduel. He told about the company and their tool which was very useful. It is an APP where people can add their ideas and then others can vote them. In my opinion their idea is very distinctive and in the future it has good opportunities to expand.

End of the week our team worked with the Finanssialan keskusliitto project. The team worked very well and we got a lot of things done. Great job team 2!

Team 2 has done very good work!

Until next week!

Lotta

Week 9

Hey! One week behind again. During the week I was not sure how to survive this week because winter surprised and almost the whole week I have driven with summer tires. Every year same thing, maybe next year I can anticipate.

Social media and Proteinvital -workshop

The week start on Monday with Proteinvital & social media marketing -workshop. The day was varied and we listened many interesting speakers during the day. Our teacher Ilkka Kurkela had the first speech. He spoke about social media and content marketing strategy. There was so much great points only in 30 min. Main thing was that social media really is social. You market yourself all the time. Digital presence creates trust so you can't promise something that you can't deliver. 

You need to be founded + you need to be trusted = marketing

Ilkka and Christmas mood

We also have a few guest speakers on Monday; Petteri Avila and Riina Laaksonen. They both tell us their own stories which was very interesting. Avila spoke about success and continued Ilkka's speech about social media. He noted that social networks and branding yourself is important all the time and wherever you are. The person next to you can be your future employer. That is good to keep in mind.

Riina Laakso is founder in Hyvinvointistudio Lupaus. Riina seems very positive, energetic and motivational person. She likes what she do at the moment and  most importantly she works with passion. Why you do something that you don't like if you can create a career with your interest, like Riina did.

Our promotional photo for Lupaus

SSM project presentations

On Thursday we presented our SSM project results. Every team presentations were different but very good. Everyone got a lot of positive feedback and praises. Presentations were in english so that was good learning time to me because my english skills are very bad. It's good to learn weaknesses here in school that they are not totally new things in the future workplace. 

Also we get a lot of positive feedback. I'm not sure how useful is to get all the time only positive feedback. In the real work life it is one of the most important things to develop yourself all the time and in my opinion we should practice it already as a student. Positive and supportive feedback gives a good mood and self-confidence but it is not the key to development. Of course the listener would like to respect the speaker by being subtle but in my view it's also respectful to give constructive feedback. Everyone would like to learn and would like to get all keys for it.

Our team and our SSM presentation

Finanssialan keskusliitto, Talousguru project

Right after the SSM we got instructions for next project which would be for Finanssialan keskusliitto. The project sounds different that I expected but still very interesting. I'm looking forward next week when we start to work it properly. 

My weekend has been full of everything so sleeping time now. Good night and have a great week guys!

Lotta