Hello again!
In this week we finished our first project in the Digital Business course. On Monday our team worked with the
Mazda Student Challenge -project presentation and marketing video. On Tuesday all teams presented their marketing campaigns and videos to Mazda's representatives,
Markku Riekkola and
Aki Kaukola, teachers and other teams. Each team had done very good job and videos were surprisingly good. In my opinion our presentation went perfectly and our team had done very good work together and I can say a big thank you to our team members. We got lots of positive feedback on our presentation. Mazda's representatives will choose the best team and Mazda may use their campaign in the future.
Here is the link to our team video which was part of our marketing campaign:
https://youtu.be/b4sCgtWBKcw
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| Our team at the Mazda project presentation, photo by Teemu Reunila |
After Mazda presentation and lunch break we got presentation to our next project, which will be for city of Vantaa.
Lari Aho presented to us the project. Project will involves to building city of Vantaa with Midcraft game. I'm not sure what it would be because I'm not big fan of games and not good at playing them at all. But it's always good to learn something new so I'm looking forward to see what we are going to do.
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| Lari Aho telling about the city of Vantaa project |
Nordic Business Forum 2016
Friday was the most inspiring day of this week and I learned a lot of new things. We participated in the Nordic Business Forum via livestream. Big thanks to nice arranged livestream to Finnkino Kinopalatsi. If the speakers wouldn't be as good as they was, I think I would fallen asleep because of movie theaters comfortable chairs.
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| Feeling VIP in Finnkino |
During the day I listened to four amazing and very inspiring speakers;
Jessica Jackley, Vineet Nayar, Amy Chua and
Seth Godin. Jessica Jackley was the first speaker of the day. She spoke about her non-profit company KIVA and how important is to help others to reach the goals.
"Having nothing didn't mean coming nothing" stayed to my mind. Tiger mom Amy Chua told about her book and that what really determines succes. She had a few good points and in my opinion the most impressive was
"taking risks mean you fail more often than success".
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| Jessica Jackley - KIVA and new business thinking: challenging common business |
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| Amy Chua - What really determines success |
All the speakers were very impressive but in my view the best ones were definitely Vineet Nayar and Seth Godin. Nayar spoke about putting employees first and customers second. I learn that you have to invest to your employees and create a good working atmosphere that employees could be proud of their work.
"High performance teams do what others consider impossible." Satisfied and good employees do always their best so why we would like to have bad employees.
Seth Godin had a whole spendid presentation of how to get your ideas spread. He seemed that he has spoken many times for a big audience because he activate audience all the time that everyones interest was maintained throughout the whole speech. His way of speak was in itself very teaching. Godin had so many good things in his speech which really got me to think and here is a few;
"Not enough good ideas. Then you need some more bad ideas, some of them will turn into good ones." "Don't fly too low." The easiest way is rarely the best.
"Making change happen is our job, do not just copy." If you want to reach success you have to do it yourself.
"If failure is not accept, then success is."
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| Vineet Nayar - Employees first, customers second |
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| Seth Godin - How to get your ideas spread |
I have had a nice weekend. Hope you have had also. See you next time!
Lotta
