Third week - personal branding, Markkinoinnin viikko and Mazda challenge

Hello my readers!

It has been a busy week, like running one place to another. School, coaching, training, working and then again.

Personal branding

On Monday Anna Ikonen spoke us about personal branding. It is very important in particular when you are looking for a new job. The most important thing in a job interview is your first impression. It gives the impression of your personality and your personality is a combine of your image and reputation. Giving a good first impression helps you to stand out in a crowd. 

We had a few personal branding tasks: swot -analyse and elevator pitch about myself. Here is a link to my pitch -video: https://www.youtube.com/watch?v=PFaq2P5gQ8w

SWOT -analyse about my skills

Markkinoinnin viikko

On Wednesday we had an interesting day at Messukeskus where was Markkinoinnin viikko event. We listened a few interesting speakers there. In my opinion the best speaker was Samuli Tursas from Koodiviidakko Oy. He talked about the changes in the purchase path and how marketer has to notice the changes. Digitalization is essential part of the changes so our digital marketing course is an ideal to think about that kind of things.

Samuli Tursas, Koodiviidakko Oy

Mazda Student Challenge

Our team has been working on with the Mazda student challenge. Strategy is almost ready now. Next week are going to carry out the description of the video and some other things. Stay tuned to hear more about our team project plans.

Team 2 working on the challenge

My weekend has been full of work but it has been still very enjoyable because I just love my work with the gymnasts.

Sunday coffee break before trainings

Until next time. Have a nice week mates!

Lotta

Second week - #MazdaStudentChallenge and happiness

Hey guys and welcome to read my second blog post! Step by step it feels easier to write a blog. Anyhow, writing this blog is very good way to learn because you have to think what you have learned in past week.

Mazda student challenge

We had only two days school attendance in this week but those days were full of instructive things. Thursday we got two speakers from Mazda: Brand director, Markku Riekkula and Brand manager Aki Kaukola. They told us about brands, marketing and gave some interesting perspectives.

Our first case #MazdaStudentChallenge has also started now. The purpose of this case is to create new marketing ways for Mazda2 -car. Each team will use Mazda2 -car for one day and make a marketing video about it for a specific target group. Our talented digicoaches kept video editing workshop for us and that would be very useful during the case.  I am looking forward the next few weeks when we are going to implement the case.

Aki Kaukola

We were able to explore the Mazda cars

Social skills and happines

On Friday we met in Laurea Leppävaara campus and talk about happiness etc. We had a few amazing guest speakers there. First one was Chris Evatt who told us how important is to have good social skills in every part of life. That is something which I totally agreed.

Second speaker was straight from South Korea, Kyla Mitsunaga, TED speaker and a professor. She told us a shocking fact that only 13% of people are happy with their life which means 87% are unhappy. I cant't believe this because in my point of view life is to short to be unhappy. In working life it doesn't mean that every day or even every week should be like peace of heaven. You should be realistic and have targets which make you happy when you reach them. If you are unhappy, you cant't be as good and motivated as you can be. Without motivation you are not ready to develop your own career. Happiness is keyword to everything and it's all about your own attitude. So just do things that makes you happy! :)

Thanks for reading this second week thoughts. Hope you have had an amazing and relaxing weekend!

Lotta

Photos by Teemu Reunila

First week

Welcome to read my blog! First week of Digital Business Course in our school has ended up now. I am studying at Laurea University of Applied Sciences and this blog has created during the our course. 

This is my first time ever writing a blog so it's totally a new thing for me. I am still pretty sure I am going to learn lot of new skills while blogging although it's not my favorite yet. Nowadays blogging is important digital marketing channel so objective for the blog is to learn something new about digitalization.

We have had now only a few days of Digital Business course. I don't exactly know what to expect but it seems very interesting already. In this first week we had two guest speakers to visit us. Ronja Salmi and Dr. Jongtae Rhee was both very inspiring, amazing speakers and especially motivation to do your own career with hundred percent.

Ronja Salmi, Photo Teemu Reunila

Next week we are going to start our first project assignment with Mazda. I'm looking forward to see what we are going to do in this and all other projects that we are going to a have during the autumn.

Thank you for reading and have a nice week!